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SWOT analysis
Strengths
Capitalise on strengths
Strong IPRs
Create visual proofs and ”brag-signs” communicating the IPR:s
Fully operating production line
Direct revenue on series, allow partners a direct delivery
High margins
Negotiate raw material cost and reinvest working capital in business
Skilled and comitted team
Set challenging goals and use results in marketing
Fast set up and low costs
Allow partners to rapidly produce and test new ideas
Simple and easy-to-understand product
Create showcase products increasing the awareness of the technology
Weaknesses
Address weaknessess
Little or no market presence
Strategic alliances assuring rapid growth not in place
Opportunities
Maximise opportunities
Expanding market for twincutters
New markets and applications
Set up and lean process of how to incorporate the technology in new products
Scope for innovation in existing market
Continue R&D and patent strategy combined with a news-flow
Trade sales of IP:s for specific applications
Develop showcases to sell the IP:s
Threats
Minimise threats
Imitating products
IP protection and following up
Window of opportunity may be limited
Venture turn-key and ready to be actioned
Manufacturing and quality problems
Development of quality assurance strategy and follow up as well as an after-market support
Lack of interest from the market
Provide testimonials and success-stories