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STRICTLY PRIVATE AND CONFIDENTIAL
7
The concept and business model - Consumer
Distribution channel – licence based
Limited private branding
Design and
Product range
Components – life expectancy 25 hours of
service
Core technology
• Ö&B
• Other distributors
• Colour scheme
• Generic
• 2 basic types
• Limited range of accessories
• Motor
• Gear Box
• Saw blades – Consumer grade
• Production technology
Consumer