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Market segmentation
The power tool market is divided between professional and DIY
customers
The growth in both segments has been consistent over the past
decade, with the DIY segment accounting for almost 30% of the
market*
The largest market for power tools is North America which
accounts for almost 40% of global sales. Western Europe and
Asia/Pacific each account for approximately 25% of sales*
Future growth is expected to be seen largely in Asia/Pacific as
well as Eastern Europe
13825
16275
20765
5170
6525
8385
0
5000
10000
15000
20000
25000
30000
35000
2005
2010
2015
World power tool market (US$ millions)
Professional
Consumer/DIY
39%
26%
24%
11%
World power tool market by region
North America
Western Europe
Asia/Pacific
Rest of world
Source: Freedonia
Source: Freedonia
Source: Freedonia