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Swedish power tool market
For 2008, the Swedish combined (DIY and Pro) market for
branded circular saws, angle grinders and jigsaws is estimated
at 265,000 units (see graph), of which DIY accounts for 110,000
and Professional accounts for 155,000
Sales of OEM products available in e.g. Clas Ohlson and Jula are
not included in these figures. These are estimated at around
40% of branded DIY sales
Total Swedish market volume is estimated at~309,000 units
Total Swedish power tool market size was estimated at US$
150m in 2006, forecasted to increase to US$ 175m in 2011
Assuming that the Swedish market (measured as tools per
capita) is similar to the European market the following
estimates of market size can be made:
–
Western Europe (population ~400 million) 130.3 million
tools
–
North America (population ~350 million) 200.0 million tools